Why Tech Brands Are Overusing AI to Market Basic Features

What Happened

Many technology companies have begun branding even their most basic technological updates and software enhancements as “AI” in a bid to capture media attention and drive consumer interest. Reported by CNET, this trend is increasingly common among both established tech giants and newer startups. By painting routine automation, data analysis, or conventional algorithms as artificial intelligence, these brands hope to boost product perception and investor enthusiasm. However, such marketing tactics often exaggerate the capabilities of the technology involved, leaving customers with misleading expectations about what AI can actually do.

Why It Matters

This overuse of AI branding risks creating confusion and skepticism among users, potentially undermining trust when genuine breakthroughs occur. As consumers become aware of the gap between real AI and hyped features, companies may face backlash. The trend also highlights the need for clearer communication and more stringent standards in AI-related marketing. Read more in our AI News Hub