Range to Replace Human Advisors With AI Investment Platform

What Happened

Range, a financial advisory firm, has reaffirmed its plan to eliminate all human financial advisors and transition entirely to an AI-based system for managing client investments and financial advice. The company says its proprietary AI platform will be responsible for client onboarding, portfolio management, and ongoing investment strategies. Range claims this move will increase efficiency and reduce costs while maintaining personalized service through automation. The transition will be completed over the coming months, with current human advisors being phased out as the company scales its AI deployment.

Why It Matters

This strategic shift by Range highlights the growing influence of artificial intelligence in the wealth management sector. Automating financial advisory roles could disrupt traditional firms, reduce costs for clients, and challenge established players to adopt similar AI-driven solutions. Read more in our AI News Hub