Apple Faces Hurdles Building NextGen Siri with Veritas AI Tool

What Happened

Apple is reportedly struggling to develop a next-generation Siri using its secret Veritas AI tool. The internal project, aimed at revamping Siri’s capabilities to better match advanced AI-powered assistants from rivals like Google and OpenAI, has experienced technical challenges and organizational obstacles. Despite investing resources and forming dedicated teams, Apple’s progress on the Veritas tool has been slower than expected, leaving Siri lagging in a market rapidly adopting AI-driven voice assistants. The company’s efforts reflect its ambition to retain relevance and competitiveness in the evolving digital assistant space.

Why It Matters

This struggle highlights the growing arms race in AI-powered virtual assistants and the pressure on tech giants to deliver robust AI solutions. Apple’s setbacks could affect its market position as AI technologies become central to consumer electronics. Read more in our AI News Hub