AI-Powered Tools Drive Record Black Friday Online Spending to $11.8B

What Happened

American shoppers spent a record 11.8 billion dollars online during Black Friday, breaking previous e-commerce records. This surge was partly fueled by the adoption of AI-powered shopping tools that provided users with personalized product recommendations, dynamic pricing, and smarter deal alerts. Many retailers integrated artificial intelligence into their websites and mobile apps, leveraging data analytics to tailor offers and enhance the buying journey. The combination of attractive digital deals and advanced technology drew more consumers to shop online, signaling a shift in holiday retail behavior and the growing influence of AI in the retail sector.

Why It Matters

This milestone demonstrates how AI is transforming e-commerce, allowing both shoppers and brands to benefit from smarter, more personalized shopping interactions. The rapid integration of artificial intelligence could reshape holiday sales strategies and the future of online retail. Read more in our AI News Hub