Levis Faces Criticism for Using AI Avatars to Boost Diversity

What Happened

Levis has come under criticism after using AI technology to create virtual models that represent a range of diverse ethnicities and body types on its website and ads. Black models publicly voiced objections, stating that using AI-generated avatars instead of hiring real diverse talent diminishes opportunities for underrepresented groups in the fashion industry. The backlash reignites concerns around authentic representation and the potential for tech solutions to sideline real people, rather than address systemic issues. The controversy has generated significant attention in the fashion and technology sectors.

Why It Matters

The debate highlights the risks and ethical concerns of using AI in areas where diversity and representation are vital. As brands increasingly turn to automation to address inclusion, they must consider the societal impact and potential for reinforcing exclusion. Read more in our AI News Hub