XTEL Launches AI-Powered Trade Promotion and Revenue Management with Microsoft

What Happened

XTEL has introduced advanced AI-based trade promotion management and revenue management solutions for global CPGs and retailers. The platform, powered by Microsoft technology, is designed to enhance end-to-end campaign management, optimize promotion strategies, and enable real-time analytics for better forecasting. These enhancements aim to boost efficiency, foster increased collaboration between brands and retailers, and help organizations respond more quickly to market shifts worldwide.

Why It Matters

The integration of AI and Microsoft technology by XTEL could transform how consumer goods brands approach promotions, pricing, and revenue management. By delivering actionable insights and greater automation, the solution promises to drive better decision-making and value across the retail supply chain. Read more in our AI News Hub