Fannie Mae Uses AI to Recreate Trump’s Voice in New Ad Campaign

What Happened

Fannie Mae, a major mortgage finance company in the US, has launched an advertisement campaign utilizing artificial intelligence to replicate the voice of President Donald Trump. The company received Trump’s explicit consent to employ advanced voice synthesis technology for this purpose. This marks one of the highest-profile examples of AI voice recreation being used in mainstream advertising, further blurring the lines between authentic and synthetic personas. The campaign is part of Fannie Mae’s efforts to leverage modern technology in reaching wider audiences and increasing engagement.

Why It Matters

The use of AI to generate voices of public figures, with their permission, signals broader acceptance and rapid deployment of AI-generated content in advertising and media. This trend raises questions about authenticity and ethical considerations, while also demonstrating AI’s transformative impact on marketing strategies. Read more in our AI News Hub