TV Networks Tap AI to Compete With Big Tech for Ad Revenue

What Happened

Several major U.S. television networks have started deploying artificial intelligence to supercharge their advertising platforms. With traditional TV ad revenue under pressure from digital behemoths like Google and Meta, networks are adopting AI tools for audience targeting, dynamic ad insertion, and improved measurement. This push includes investments in automation and data-driven strategies to offer advertisers more precise reach comparable to digital platforms. Recent industry moves suggest TV companies are betting AI can help recapture ad dollars that have shifted to online giants. The trend is reshaping how TV ads are bought, delivered, and measured for effectiveness.

Why It Matters

This shift underscores AI\’s rapidly growing influence on legacy industries and points to further convergence between traditional and digital media. If TV can deliver data-driven results, advertisers may reassess their ad spend. Read more in our AI News Hub