TV Networks Embrace AI Technology to Compete With Big Tech for Ad Revenue

What Happened

Major television companies such as NBCUniversal and Disney are rolling out advanced AI-powered tools to automate, target, and optimize advertising sales, aiming to reclaim ad budgets that have shifted to major tech platforms like Google and Meta. The TV industry is using artificial intelligence and automation to streamline ad buying, offer better audience targeting, and make their advertising inventory more appealing to brands. This shift marks a significant effort by traditional broadcasters to modernize their ad products and vie directly with digital leaders dominating the online advertising market.

Why It Matters

The move highlights the increasing role of AI in transforming legacy industries. By leveraging technology, TV networks aim to remain competitive and relevant in a fast-changing digital media landscape dominated by Big Tech. Read more in our AI News Hub