TV Industry Turns to AI to Compete for Digital Ad Revenue

What Happened

Leading television networks and broadcasters are increasingly adopting artificial intelligence to enhance ad targeting and measurement. Companies such as NBCUniversal and Paramount are rolling out AI-driven ad platforms, aiming to offer advertisers more precise audience data and automated buying processes. Traditionally reliant on broad demographics, the TV industry now seeks to match the personalization and analytics that big tech players like Google and Meta provide to digital marketing clients. This investment in AI is part of an industry-wide effort to reclaim a share of the estimated $350 billion digital ad market, which has largely shifted to tech platforms.

Why It Matters

The TV industry\’s integration of AI could transform how brands allocate ad spending and boost traditional media\’s competitiveness against tech giants in digital marketing. Enhanced automation may lead to better viewer experiences and new revenue streams for broadcasters. Read more in our AI News Hub