TV Industry Turns to AI to Capture Ad Spend from Big Tech

What Happened

Leading television networks are betting on artificial intelligence to win back advertising dollars from tech giants such as Google and Meta. By deploying advanced AI tools, TV companies hope to offer digital-style audience targeting and analytics, making traditional TV ads more competitive with social and search platforms. Networks are forming new technology partnerships and developing proprietary solutions to enable advertisers to buy, optimize, and measure campaigns with greater precision. These AI-driven initiatives come as advertisers seek alternatives to the dominance of big tech in digital advertising, driving renewed interest in the TV industry\’s reach and data-driven capabilities.

Why It Matters

AI\’s rising role in television signals a major shift in how media companies connect advertisers with audiences, potentially reshaping the landscape dominated by digital platforms. Enhanced TV ad targeting, driven by AI, may increase competition for ad budgets and redefine value for marketers. Read more in our AI News Hub