Tourism New Zealand Taps GuideGeek AI for Interactive Minecraft Experience

What Happened

Tourism New Zealand has collaborated with GuideGeek, a travel AI company, to create a fully playable New Zealand-themed world within the popular game Minecraft. The project allows players to explore virtual New Zealand locations while interacting with GuideGeek\’s AI-powered travel assistant for real-time information and guided tours. This initiative is designed to attract young gamers and tech-savvy travelers, providing immersive educational experiences and promoting the country as a top tourist destination. By combining gaming and AI technology, Tourism New Zealand seeks to boost global engagement and interest in visiting the country.

Why It Matters

This innovative campaign highlights how travel brands are leveraging AI and popular virtual platforms to reach new demographics and drive tourism. By merging interactive gaming with real-time AI guidance, Tourism New Zealand sets a precedent for tech-driven marketing in the travel sector. Read more in our AI News Hub