Tech Giants Grapple With Identifying AI Deepfake Videos Online

What Happened

Social media and tech companies, including Meta (Facebook, Instagram) and Google, are facing increasing difficulty in flagging and labeling AI-generated videos as they spread across the internet. As AI technology becomes more advanced and accessible, deepfake videos are growing in both volume and quality, making it challenging for platforms to distinguish between authentic and AI-altered content. This struggle is especially pronounced during events with high public interest, where viral manipulated videos can be mistaken for real events, misleading viewers and fueling misinformation campaigns.

Why It Matters

The inability of major platforms to reliably identify AI-generated videos undermines public trust in social media and news feeds. With the rise of deepfakes, the threat of misinformation poses growing risks for elections, public discourse, and online safety worldwide. Read more in our AI News Hub