Snowflake Partners With Hightouch to Boost AI-Powered Marketing Solutions

What Happened

Snowflake has announced a strategic partnership with Hightouch, a company known for its data activation and marketing technology solutions. The collaboration is designed to advance AI-driven marketing by integrating Hightouch’s tools with Snowflake’s data cloud infrastructure. This integration allows marketers to utilize AI and machine learning on vast datasets to automate and personalize campaigns more effectively. By leveraging Snowflake’s secure and scalable platform, businesses can unlock deeper customer insights and drive ROI from their marketing efforts. The companies aim to streamline data-driven personalization at scale, empowering organizations to deliver targeted content in real time.

Why It Matters

This partnership underscores the growing role of AI in transforming marketing technology and customer engagement strategies. By combining Snowflake’s robust data solutions with Hightouch’s AI-enabled tools, enterprises can accelerate digital transformation and improve competitive advantage through smarter, data-guided decisions. Read more in our AI News Hub