ScotRail Replaces Controversial AI Voice System to Improve Passenger Experience
What Happened
ScotRail has announced it will discontinue the use of its AI-generated voice system on trains following criticism from passengers about its clarity and effectiveness. The artificial intelligence voice, deployed as part of an upgrade to ScotRail\’s communication system, faced complaints regarding mispronunciations and confusing announcements. These issues prompted the Scottish rail operator to act, with plans underway to introduce an improved announcement system. The previous AI voice aimed to modernize the network but failed to meet rider expectations, leading ScotRail to prioritize enhanced communication standards for better customer satisfaction.
Why It Matters
The move highlights ongoing challenges in applying AI to real-world services where human communication needs are complex. ScotRail\’s decision underscores the importance of user feedback in technology rollouts and may shape industry adoption of AI in public transport. Read more in our AI News Hub