Magnite Acquires Streamr.ai to Enhance AI-Powered CTV Ad Solutions

What Happened

Magnite, a leading independent sell-side advertising platform, has acquired streamr.ai, a company specializing in AI-driven solutions for programmatic advertising. The acquisition is focused on expanding Magnite\’s connected TV (CTV) ad offerings, specifically targeting small and midsize businesses (SMBs). Streamr.ai\’s technology will help SMBs more easily access and manage CTV advertising campaigns, benefiting from automated workflows and improved targeting. This move highlights Magnite\’s strategy to make premium TV inventory accessible beyond large brands, further democratizing CTV ad opportunities for smaller advertisers. The financial details of the deal were not disclosed.

Why It Matters

The acquisition addresses the growing demand for AI-powered programmatic advertising in the CTV sector, a rapidly expanding segment in digital advertising. Making CTV campaigns accessible to SMBs could shift the ad industry landscape, driving more innovation and competition. Read more in our AI News Hub