lululemon Taps Ranju Das as First Chief AI and Technology Officer

What Happened

lululemon appointed Ranju Das as its first-ever Chief AI and Technology Officer to drive the company’s integration of artificial intelligence and technology into its business operations. Das, a tech industry veteran from Amazon Web Services, will lead lululemon’s digital transformation strategy, enhance customer experiences, and develop new technology-driven capabilities. The Vancouver-based athletic apparel brand aims to leverage Das’ expertise to further its growth, efficiency, and personalization efforts, positioning itself at the forefront of tech adoption in the retail sector.

Why It Matters

This leadership move underlines lululemon’s prioritization of digital innovation and AI integration, reflecting a broader trend of retail companies investing in data, automation, and personalized user experiences. With growing competition in retail technology, the role signals the increasing importance of AI in shaping strategy and operations. Read more in our AI News Hub