Levis Faces Backlash Over AI-Generated Models Used for Diversity

What Happened

Levis has come under fire after Black models criticized the brand for using artificial intelligence to create digital models representing people of color in its advertisements. The controversy stems from Levis decision to boost diversity by generating AI models instead of hiring real Black talent. Critics say this move erases real opportunities for underrepresented groups and undermines the push for genuine inclusion in fashion. The backlash escalated on social media, where models and activists called out the use of synthetic imagery to simulate diversity rather than making meaningful industry changes.

Why It Matters

This controversy highlights the potential pitfalls of using AI in marketing and diversity initiatives. While AI can expand creative possibilities, its misuse can expose brands to accusations of superficial inclusion and further marginalize real communities. Explore more at BytesWall Topics