Google Launches AI Virtual Try-On Feature for Online Shopping

What Happened

Google has unveiled a new AI-powered feature enabling users to virtually try on clothes before purchasing online. This tool uses advanced artificial intelligence to show how clothing items from select brands fit various body types, helping shoppers visualize outfits in a more realistic way. Initially, the feature will support women\’s tops from brands like Anthropologie, Everlane, H&M, and Loft via Google Search in the United States. Shoppers can select models reflecting diverse body shapes, sizes, and skin tones to preview outfits. The rollout is part of Google\’s ongoing push to enhance the e-commerce experience using AI technology.

Why It Matters

By leveraging AI to tackle challenges in online apparel shopping, Google aims to increase buyer confidence and reduce return rates, which have long been issues for e-commerce. This innovation also highlights how AI can personalize and revolutionize digital retail. Read more in our AI News Hub