Google Faces Antitrust Scrutiny Over Generative AI Market Power

What Happened

Google is drawing heightened antitrust attention as regulators in the US and Europe shift their sights from advertising technology to the company\’s activities in generative AI. Instead of only challenging Google\’s dominance in online advertising, antitrust authorities are now investigating whether Google\’s rapid advances and investments in large language models, AI search, and cloud-based AI services pose new competitive threats. The move comes as rivals and policymakers worry that early leaders in foundational AI models could cement unassailable positions, making it hard for others to compete. This focus signals an evolving playbook in regulating digital platforms and emerging technologies.

Why It Matters

The regulatory pivot to generative AI reflects the sector\’s growing influence on business, information, and society at large. As AI becomes core to search, content, and cloud infrastructure, scrutiny of market power will likely shape innovation, open access, and the pace of AI adoption. Read more in our AI News Hub