Delta Air Lines Rejects AI-Based Personalized Fares Amid Lawmaker Scrutiny

What Happened

Delta Air Lines has told US lawmakers that it will not use artificial intelligence to set personalized airfare prices for travelers. The statement follows a letter from concerned senators inquiring about the airline industry\’s use of AI for pricing, data collection practices, and potential discrimination. Delta emphasized that its approach to fares is transparent and does not involve adjusting prices based on individual passenger profiles using AI technology. The company\’s response was intended to reassure both regulators and the broader public about its commitment to fair pricing and customer privacy.

Why It Matters

This assurance from Delta comes as AI-driven personalization becomes more common in many industries, raising questions about fairness and privacy in automated pricing systems. The airline\’s stance may influence industry standards and prompt other carriers to clarify their own policies. Read more in our AI News Hub