Delta Air Lines Promises Not to Use AI for Personalized Airline Fares

What Happened

Delta Air Lines has told US lawmakers it will not deploy artificial intelligence to personalize airline fares for individual travelers. The promise came after Congressional concerns over whether AI could be used to adjust ticket prices based on a traveler\’s personal data or perceived willingness to pay. Lawmakers questioned the potential for price discrimination and consumer privacy breaches if airlines use AI-powered tools to tailor fares dynamically. Delta stated that while it uses AI for operational efficiency and customer support, it will avoid personalized pricing strategies that target individual passengers and will ensure fair treatment for all customers.

Why It Matters

This assurance from Delta addresses growing scrutiny over AI applications in the travel sector, especially around consumer rights and data usage. The move could set a precedent for other airlines facing similar questions on the ethics of AI-powered pricing, reinforcing transparency and consumer protection. Read more in our AI News Hub