Deloitte Finds AI Adoption and Social Commerce Surge in UAE and Saudi Arabia

What Happened

Deloitte\’s new report highlights a significant increase in AI adoption and social commerce among consumers in the United Arab Emirates and Saudi Arabia. The analysis reveals that users in these Gulf countries are driving their respective markets forward in terms of digital transformation, with a particular focus on smart technologies, online shopping experiences, and interactive social platforms. Businesses across the region are responding by investing in more AI-driven services and harnessing social channels to reach connected audiences, marking 2024 as a breakout year for these trends in the Middle East.

Why It Matters

This surge in AI adoption and social commerce demonstrates the Middle East\’s growing role as a tech innovation hub, influencing how companies strategize and deliver digital experiences. The region\’s shift highlights new opportunities and challenges for brands, startups, and established enterprises alike. Read more in our AI News Hub