Basis Technologies Appoints New EVP to Drive AI Innovation

What Happened

Basis Technologies, a provider of programmatic advertising and marketing automation software, has named Mike Hoyle as its new Executive Vice President of Artificial Intelligence. With extensive leadership experience in tech and data science, Hoyle will focus on expanding Basis Technologies\’ AI-powered capabilities. His role emphasizes deploying advanced AI and automation tools, aiming to boost efficiency and campaign performance for marketing clients. The appointment demonstrates Basis Technologies\’ goal to remain at the forefront of artificial intelligence solutions within the digital advertising space.

Why It Matters

The addition of Mike Hoyle as EVP signals increased investment in AI talent and technology within the adtech industry. As AI rapidly transforms marketing and media, strong expertise is vital for staying competitive and delivering advanced solutions to brands. Read more in our AI News Hub