Applebees and IHOP Launch AI-Powered Tech Support and Personalization

What Happened

Applebees and IHOP, two well-known American restaurant chains owned by Dine Brands, announced plans to integrate AI-powered technology across more than 3,400 locations. This initiative aims to upgrade both customer-facing and internal systems, with AI handling guest support queries and optimizing menu personalization. The technology will help staff address technical issues more efficiently, while diners will experience more tailored recommendations and ordering features. The move is part of a broader digital transformation strategy designed to make restaurant operations smoother and improve customer satisfaction at scale.

Why It Matters

This marks a significant shift in how traditional dining chains leverage artificial intelligence, setting a precedent for digital innovation across the food service sector. Automation of support tasks and personalization could drive higher engagement, efficiency, and set the stage for widespread AI adoption in hospitality. Read more in our AI News Hub