Apple Skips AI-powered Siri Upgrade at WWDC 2025 Amid High Expectations

What Happened

At its WWDC 2025 event, Apple did not reveal the anticipated AI-powered, more personalized Siri despite widespread speculation and user demand. Industry observers expected Apple to introduce significant generative AI features for Siri, making it more adaptive and context-aware, but the assistant largely remained unchanged. Instead, Apple focused the keynote on other iOS, macOS, and hardware upgrades, leaving many questions about its AI assistant strategy. This marked a contrast with competitor announcements, as rivals continue to push advanced AI integration into their digital assistants.

Why It Matters

With major tech competitors accelerating AI assistant development, Apple\’s decision to delay or skip AI upgrades for Siri highlights both the company\’s cautious approach and growing pressure to innovate in AI. The move may shape industry competition and user expectations for digital assistants. Read more in our AI News Hub