Apple Developing AI Search Tool for Siri to Compete With OpenAI

What Happened

Apple is reportedly working on an advanced AI-powered web search tool designed to enhance Siri, in efforts to rival AI search products from companies like OpenAI and Perplexity. According to sources cited by Bloomberg, the tool is part of Apple\’s broader push to incorporate artificial intelligence deeper into its ecosystem of products. This development follows recent announcements at Apple\’s Worldwide Developers Conference, where AI features and updates took center stage. While the timeline for launch has not been confirmed, industry analysts see the move as a direct response to increasing competition in AI search and conversational assistant markets, with Apple seeking to provide smarter, more contextual search experiences directly on its devices.

Why It Matters

Apple\’s foray into AI-powered search signals a major shift in the battle for next-generation intelligent assistants and search platforms. By investing in proprietary AI, Apple aims to differentiate Siri, attract users, and keep pace with rapidly evolving tech leaders. Read more in our AI News Hub