Where Are Alexa+ Users? Amazon’s AI Launch Faces Quiet Start
Low Engagement Post-Launch
Amazon recently introduced its Alexa+ AI upgrade with significant marketing, but user adoption has been surprisingly limited. Industry observers are noting a lack of widespread excitement and usage compared to expectations.
Unanswered Questions for Amazon
The tepid public response leaves tech analysts puzzling over possible issues with Alexa+ AI’s appeal, features, or rollout strategy. Amazon has yet to offer detailed user numbers or address why the product isn’t making a bigger splash.