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Where Are Alexa+ Users? Amazon’s AI Launch Faces Quiet Start

Low Engagement Post-Launch

Amazon recently introduced its Alexa+ AI upgrade with significant marketing, but user adoption has been surprisingly limited. Industry observers are noting a lack of widespread excitement and usage compared to expectations.

Unanswered Questions for Amazon

The tepid public response leaves tech analysts puzzling over possible issues with Alexa+ AI’s appeal, features, or rollout strategy. Amazon has yet to offer detailed user numbers or address why the product isn’t making a bigger splash.

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