AI Avatars in China Outsell Human Influencers in Record E-Commerce Campaign

What Happened

Two AI-powered avatars in China achieved a milestone by generating more than 7 million dollars in sales within just seven hours of livestreaming product promotions. The digital influencers captivated audiences during the live shopping event, far outpacing many human competitors. The avatars engaged viewers with interactive discussions and personalized pitches, underscoring AI\’s rising role in transforming the influencer economy and redefining online commerce in China.

Why It Matters

This achievement illustrates the increasing viability of AI-generated personalities as credible spokespeople and influencers, disrupting traditional marketing and social commerce models. As AI avatars become more advanced, they present both new opportunities and challenges for brands, creators, and regulators. Read more in our AI News Hub