Kenneth Cole Adopts Selectika AI for Personalized Shopping Experience

What Happened

Kenneth Cole Productions, the global fashion brand, has implemented Selectika\’s AI-powered technology to provide personalized product recommendations on its online store. The solution analyzes customer preferences and browsing behavior to suggest items tailored to each shopper, aiming to enhance the overall shopping experience and improve conversion rates. This move underscores Kenneth Cole\’s commitment to digital innovation and customer-centric retail strategies, as more fashion brands embrace artificial intelligence to better engage consumers in competitive e-commerce markets.

Why It Matters

This partnership reflects a growing trend of AI adoption in retail, with brands leveraging advanced data-driven tools to boost personalisation and engagement online. By integrating Selectika\’s technology, Kenneth Cole seeks to differentiate itself and meet evolving customer expectations for a more seamless, customized shopping journey. Read more in our AI News Hub