Eros Uses AI to Rerelease Bollywood Classic with Alternate Happy Ending

What Happened

Eros, a major Indian film company, is set to rerelease the beloved 1995 Bollywood film Dilwale Dulhania Le Jayenge (DDLJ), but with a unique twist: an AI-generated happy ending. Using artificial intelligence tools, Eros has digitally crafted an alternate version of the film\’s conclusion, updating the outcome to give fans a different experience from the original storyline. The move aims to leverage new technology for contemporary audiences and could open the door to similar reinventions of classic movies. The AI edit is said to preserve the film\’s signature elements while introducing a more optimistic resolution, inviting both curiosity and controversy among cinema lovers in India and worldwide.

Why It Matters

This project demonstrates how AI is entering storytelling and creative industries by allowing new takes on familiar narratives. Its success or backlash could influence the future of filmmaking, copyright, and fan engagement. Read more in our AI News Hub