Legoland Owner Merlin Entertainments Champions Real-World Thrills Over AI Experiences

What Happened

Merlin Entertainments, the company behind Legoland theme parks, highlighted that physical attractions deliver excitement digital platforms, including those powered by AI, cannot match. In a recent interview, Merlin’s CEO articulated the belief that the unique sensory experience of rides and in-person entertainment keeps visitors coming despite the rapid rise of immersive technologies and artificial intelligence. Merlin Entertainments remains committed to investing in traditional attractions across its global locations, doubling down on the notion that tangible, real-world events are central to their long-term strategy and consumer appeal.

Why It Matters

This stance underscores the persistent value of offline entertainment in an increasingly tech-driven world. As AI reshapes digital experiences, Merlin’s outlook highlights the opportunities for companies blending technology with hands-on experiences to draw audiences. Read more in our AI News Hub