Apple Eyes Perplexity Acquisition to Expand AI Capabilities

What Happened

Apple is reportedly in early talks to acquire Perplexity, an AI-driven search startup, as the tech giant accelerates efforts to improve its artificial intelligence technology. The consideration aligns with Apple\’s broader push into generative AI, where competitors like Google, Microsoft, and OpenAI have made significant progress. Acquiring Perplexity could provide Apple with advanced AI-powered search tools and bolster its in-house talent, positioning the company to deliver smarter, more efficient AI features across its product ecosystem. While no official confirmation has been given, this potential deal signals Apple\’s intent to stay competitive as innovation in artificial intelligence gathers pace.

Why It Matters

Apple\’s pursuit of Perplexity highlights the escalating race among tech giants to secure AI talent and technology. Such an acquisition could reshape Apple\’s approach to AI, enhance user experiences on its devices, and impact the global AI landscape. Read more in our AI News Hub