Applebees and IHOP Adopt AI Automation in Restaurant Operations
What Happened
Applebees and IHOP, two major casual dining restaurant brands, announced plans to integrate artificial intelligence into their operations. The initiative includes deploying AI systems to improve kitchen workflows, manage reservations, and automate routine tasks such as customer inquiries. This move comes as restaurants face ongoing staffing challenges, wage increases, and the need to enhance guest experiences. The rollout will initially target select locations in the United States, with potential for broader adoption based on pilot results. The companies seek to leverage technology to maintain service quality and competitiveness in a tight labor market.
Why It Matters
The adoption of AI by prominent restaurant chains signals a significant step toward automation in the food service industry. It highlights ongoing digital transformation efforts as businesses strive for efficiency, cost control, and improved service. These developments may influence how other restaurant operators approach technology investments and workforce strategies. Read more in our AI News Hub