Dominos Enhances AI Ordering System for More Human-Like Experience

What Happened

Dominos has unveiled updates to its AI-powered pizza ordering system, aiming to make the virtual assistant sound more human and intuitive when interacting with customers. The company is integrating more natural language processing and tailored responses, allowing its AI to better understand and address customer requests during phone and online orders. This upgrade is being rolled out to both store-based and digital platforms, with Dominos seeking to reduce ordering friction and increase customer satisfaction. As one of the largest pizza chains in the world, Dominos continues to invest in AI-driven innovation to enhance both speed and convenience at scale.

Why It Matters

This move highlights how AI and automation are reshaping everyday consumer experiences, particularly in quick-service industries. Enhanced conversational AI not only improves efficiency for businesses like Dominos, but also sets new expectations for customer interaction in food tech and beyond. Read more in our AI News Hub