ScotRail Faces Backlash Over AI Announcer Voice Cloning Controversy

What Happened

ScotRail has introduced a new AI-powered public announcement system at train stations, using advanced voice synthesis to mimic an individual’s speech patterns for announcements. The person whose voice was digitally cloned claims they were never consulted or granted permission for this use, raising ethical concerns around privacy and the unchecked deployment of generative AI in public environments.

Why It Matters

This incident spotlights growing issues surrounding the use of AI voice-cloning in commercial and public contexts, especially regarding consent and digital rights. It raises important ethical questions for tech providers and public institutions. Read more in our AI News Hub