Anthropic’s Claude AI Gets E-Commerce Upgrade

Anthropic Launches MCP for Claude AI

Anthropic has introduced its Model Customization Platform (MCP), allowing companies to tailor its AI model, Claude, to meet specific business needs—without the complexity of deep model training or massive datasets. The platform is designed for low-lift customization, providing user-friendly tools like no-code instructions and API-based training enhancements.

Revolutionizing AI in E-Commerce

Targeting retail and e-commerce, the MCP helps Claude deliver more personalized product recommendations, natural language search, and responsive customer service bots. Brands like Slack and Bridgewater are early testers, and Anthropic emphasizes data safety, keeping sensitive information secure during model training. This positions Claude as a strong, privacy-conscious alternative to OpenAI’s GPT offerings.