Apple Struggles in 2024 as AI and iPhone 17 Aim to Boost Tech Stock Performance

What Happened

Apple has lagged behind its big tech peers in stock performance for 2024, despite its stature as a leading tech company. Factors influencing this underperformance include slower iPhone sales and questions about innovation compared to rivals like Microsoft, Nvidia, and Google. Investors are now eagerly anticipating how Apple will use artificial intelligence in upcoming products, especially the iPhone 17, as it seeks to reinvigorate consumer interest and investor confidence. The company faces mounting pressure to demonstrate advances in AI and hardware to maintain its market dominance and keep pace with competitors who have surged ahead in share value.

Why It Matters

Apple’s ability to close the innovation gap and leverage AI could reshape its competitive position and impact tech industry trends in 2024. Success with the iPhone 17 and new AI features would reinforce Apple as a key player in the AI arms race among giant tech firms. Read more in our AI News Hub