Zalando’s AI Makeover: Faster Ads, Lower Costs

Fashion Meets Algorithms

Online fashion retailer Zalando is deepening its reliance on artificial intelligence to supercharge its marketing operations, aiming to cut campaign rollout times from ten weeks to just one. According to a recent statement, the company is deploying generative AI tools to develop marketing texts and visuals more efficiently, helping its teams respond quicker to emerging trends and seasonal demands. The move is part of Zalando’s wider transition toward AI-driven workflows to enhance agility and cost-effectiveness in a saturated European e-commerce market.

Optimizing Style and Spend

In parallel with speeding up campaign execution, Zalando is also betting on AI to trim marketing expenses while boosting creative output. Beyond content generation, AI is being applied to automate customer insights and personalize marketing across multiple channels—key drivers as the company navigates economic headwinds and shifting consumer behavior. The strategy follows a turbulent retail landscape, where nimbleness and innovation have become indispensable for standing out. Zalando’s AI transformation signals more than a tech upgrade—it’s a business imperative to stay fashionable and financially fit.