UWM CEO Rallies Brokers to Get Ahead with AI

Leading the AI Charge in Mortgage

United Wholesale Mortgage (UWM) CEO Mat Ishbia is calling on mortgage brokers to embrace artificial intelligence technology now, not later. Speaking at UWM’s “Success Track Live” event, Ishbia emphasized that early adoption of AI tools will be critical for brokers aiming to stay competitive in an evolving market. He positioned AI not as a distant innovation, but as an immediate advantage that brokers should use to become faster, leaner, and more customer-focused. Refusing to adopt these technologies, Ishbia warned, puts industry players at risk of falling behind. He set a clear tone: the mortgage business is changing, and brokers need to evolve with it.

AI as the Next Big Differentiator

Ishbia framed artificial intelligence as the next big differentiator in client service and operational efficiency. He believes tools like AI-driven customer communication, data analysis, and workflow automation will redefine how brokers do business. By integrating smart technology early, brokers have the opportunity to refine their processes ahead of competitors and create standout experiences for clients. Ishbia’s message aligns with his broader push for innovation and adaptability across the UWM network, encouraging professionals to stay curious and proactive. For a traditionally conservative sector, his directive signals a paradigm shift—and a high-stakes opportunity for those ready to embrace the tech curve.