Swipe Right for AI: Visa’s New Payment Assistant
Visa Empowers AI to Shop for You
Visa is developing a groundbreaking new set of tools that will allow generative AI “agents” to make purchases on your behalf—using your Visa card. Revealed at the company’s AI Summit, this bold move aims to make AI smarter than ever in managing your subscriptions, restocking groceries, or paying for everyday items without you lifting a finger. It positions Visa not just as a payments leader but as a key enabler of a future where AI acts as a personal shopper and financial assistant.
Making Smart Payments Smarter
The new AI-powered infrastructure is designed to safely authorize transactions completed by autonomous agents without compromising user control or security. Visa envisions a future where your digital assistant knows when you’re out of dog food and has already reordered it—safely and seamlessly checked out using Visa credentials. This frictionless payment evolution could make impulse shopping a thing of the past and forecast a new boom in machine-to-machine transactions.
A Nod Toward AI-Ubiquity in Finance
Visa’s move follows a broader trend of embedding AI deeper into financial services, a strategy embraced by tech giants and fintech startups alike. By building secure, programmable interfaces for AI agents, Visa is opening its massive global network to support the future of automated commerce. It’s not hard to imagine a world where Siri, Alexa or your car’s onboard assistant becomes part of your daily spending routine—all backed by Visa’s payment engine.
