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Meta Makes AI Social with New Chatbot Feature

AI That Knows Who’s Talking

Meta is rolling out an update to its AI chatbot that not only interacts with users across Facebook, Instagram, and WhatsApp, but also shows how people in your social network are engaging with it. The feature, currently in beta, includes real-time examples of user prompts—like recipe ideas or travel recommendations—making AI interactions feel more communal and personalized. It’s Meta’s latest move to make its assistant a shared, social experience rather than a solitary tool.

Prompt Power With a Dash of Peer Influence

By surfacing suggested prompts based on your friends’ interactions with the AI, Meta aims to turn chatbot usage from a solo exchange into a form of subtle peer-to-peer discovery. It could nudge users to explore questions they might not think to ask, all while normalizing AI use through social cues. The suggested uses range from casual queries to productivity hacks—potentially redefining how AI becomes part of daily communication.

Privacy Opt-Outs and Organic Discovery

Though Meta insists that users can opt out of sharing prompt data, questions around data usage and transparency remain. The feature walks a fine line between being helpful and being too revealing, especially as generative AI becomes more embedded in personal messaging platforms. Still, by giving AI a social angle, Meta could have found a formula for broader, more organic adoption.

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