KPMG Launches AI Trust Service to Tame Risk and Boost Confidence

Building AI You Can Trust

KPMG is tightening its focus on AI ethics and governance with the launch of a new service designed to help organizations build, assess, and manage trustworthy AI systems. The offering aims to support businesses in evaluating risks, designing governance frameworks, and adhering to regulatory expectations as they increasingly integrate AI technologies into critical operations. KPMG’s AI trust service is structured to address both emerging compliance standards and industry-specific nuances, providing strategic guidance and technical frameworks. It also helps companies tackle evolving regulations like the EU AI Act and NIST’s AI Risk Management Framework. As concerns over AI bias, explainability, and accountability grow, this new service seeks to reinforce corporate confidence in deploying AI at scale.

Beyond Compliance: Operationalizing Responsible AI

Rather than treating AI trust as a one-time compliance hurdle, KPMG emphasizes an operational approach to responsible AI. The service enables continuous monitoring and auditing of AI systems, from model development through to deployment. It draws on a blend of technical risk assessment tools and advisory capabilities, bringing together data scientists, ethicists, auditors, and engineers to build end-to-end trust workflows. This multidisciplinary stance reflects a broader trend in the AI landscape, where organizations increasingly recognize the value—and imperative—of proactively managing ethical and reputational risks. KPMG positions its latest initiative as not just risk mitigation but a business enabler for AI innovation done right.