Google Launches AI Premium Plan with Gemini Ultra

All-In on AI

Google has launched a new AI-powered subscription service called Google One AI Premium, priced at $19.99 per month, offering access to its most advanced AI model, Gemini Ultra 1.0. As part of the package, subscribers get premium Google Workspace features with deep Gemini integration—including AI-enhanced Docs, Gmail, Sheets, and more. Initially available in English across over 150 countries, the offering positions Google to challenge Microsoft’s Copilot integration within Office 365. The move marks Google’s most aggressive bundling of its AI capabilities into mainstream productivity tools and aims to make powerful generative features more accessible for everyday users and professionals alike.

Meet Gemini Ultra 1.0

At the heart of this offering is Gemini Ultra 1.0, Google’s most powerful large language model yet. It boasts strong multimodal capabilities—handling text, code, images, and audio—and has recently outperformed OpenAI’s GPT-4 on several benchmark tests. Users can tap into this capability through the improved Gemini chatbot (formerly Bard), now available via gemini.google.com, or through the Gemini mobile app replacing Google Assistant on Android. iOS access will arrive through the Google app in the coming days. Google promises tighter AI integration across tools, setting the stage for more intelligent and intuitive digital workspaces.