Flip Fuels Up: $28M Boost to Power AI for Frontline Workers

Betting Big on Frontline AI

German startup Flip, which develops a mobile-first communications platform for frontline workers, has secured a $28 million extension to its Series A funding round. The new capital, led by growth equity firms such as HV Capital and Notion Capital, brings Flip’s total funding close to $40 million. The investment marks a strong signal of confidence in Flip’s mission to transform internal communication for non-desk employees — a cohort that has often been underserved by traditional enterprise tech. CEO Benedikt Ilg stated the company will use the funds to “double down” on AI-driven enhancements, including smart content delivery and predictive employee engagement tools.

Scaling Across Europe with Intelligent Solutions

Flip plans to rapidly scale its presence across European markets, where demand for frontline digital tools is growing amid labor shortages and productivity concerns. Its mobile-first app, designed for ease of use in environments like retail and logistics, replaces outdated bulletin boards and email chains with streamlined real-time communication. With the fresh funding, Flip aims to support over 400 enterprise customers — including McDonald’s and Porsche — with personalized digital experiences powered by AI. The company also intends to expand its workforce and further tailor its platform to the nuances of various frontline industries.