Comcast’s AI Tool Puts TV Ads Within Reach for Small Businesses

AI Meets Main Street

Comcast Advertising has launched a new AI-powered platform that makes it significantly easier and more affordable for small and local businesses to create and distribute TV and streaming commercials. Known as VideoAI, the platform uses generative AI to help businesses create custom marketing videos in just minutes—no production crew or specialized skills required. The offering is designed to bring big-brand polish to smaller advertisers who historically couldn’t afford traditional ad production costs. Targeted for use across Comcast’s Effectv division, which specializes in multiscreen advertising, this technology aims to empower small businesses to engage with local audiences on a level playing field.

Disrupting the Commercial Playbook

Built to reduce production time and cost, VideoAI combines natural language input, pre-set templates, and voiceover capabilities with a streamlined distribution pipeline. Business owners can input a few key details—like services offered and desired tone—and the AI takes care of the rest, delivering ready-to-go creative assets optimized for TV and streaming. According to Comcast, the platform also includes built-in compliance and brand-safety checks, ensuring content meets professional advertising standards. The move comes at a time when inflation and changing consumer behaviors are putting pressure on local businesses to maximize their marketing budgets while still reaching audiences through premium video channels.