Cannes Goes Digital: AI, Startups Take Center Stage
From Red Carpet to Research Labs
The Cannes Film Market is shedding its traditional image by doubling down on technology this year, leading with the debut of the Cannes Next Innovation Village. Located in a prime Palais space, the village serves as a hub for cutting-edge startups, tech companies, and media innovators looking to reshape the future of entertainment. The initiative reflects a bold shift by the Marché du Film, aiming to bridge the gap between the film industry and the rapidly evolving digital ecosystem. By placing innovation at the heart of its programming, Cannes is sending a clear message: the future of film is deeply intertwined with tech.
AI Takes the Spotlight
A major highlight of the Cannes tech push is the upcoming AI Film & Innovation Summit, slated for May 17. The full-day event will feature panels, live demos, and interactive showcases interviewing some of the most forward-thinking experts in generative AI and immersive media. Hosted in collaboration with partners including Intel and creative network The Conduit, the summit promises to explore how artificial intelligence is transforming storytelling, production workflows, and audience engagement. It’s a calculated step into the AI conversation that’s defining every modern content industry—Cannes is not sitting this one out.
Building the Creative Future
Beyond AI, the new tech program at Cannes includes dedicated spaces for immersive content, as well as startup showcases aimed at connecting creators with potential investors and distributors. By offering structured B2B networking and curated talks, the Innovation Village is modeled to be a launchpad for tomorrow’s media solutions. Industry veterans and tech entrepreneurs alike will have the opportunity to showcase tools and experiences that could redefine cinema itself. Cannes isn’t just embracing technology—it’s inviting the global creative community to help shape what comes next.
