Amazon Gives Product Pages a Voice with AI-Powered Audio
Talk Before You Buy
Amazon is adding a new layer to the online shopping experience: sound. The company has begun introducing AI-generated audio summaries for select product listings on its mobile app, offering shoppers a voice-driven snapshot of key product details. Designed to improve accessibility and convenience, the feature condenses product descriptions and highlights into short, listenable summaries generated by Amazon’s own large language models. The move aligns with a growing trend of e-commerce platforms innovating with generative AI to enhance user experience and reduce friction in the decision-making process.
AI Doing the Heavy Lifting
The initiative is currently in a limited rollout phase, available to a small percentage of U.S.-based mobile app users, though Amazon says it plans to expand access later this year. These summaries aren’t narrated by voice actors or even Alexa, but are text-to-speech outputs crafted by Amazon’s internal LLM systems. Amazon notes that this could be especially helpful for those needing accessible shopping features, such as visually impaired users. The company’s spokesperson emphasized the benefit of handling information overload—turning paragraphs of specs and marketing lingo into digestible audio, potentially simplifying comparison shopping and decision-making on the go.