AI Goes Aisle-Wide: Shoppers Across Ages Embrace Smart Retail

Retail’s AI Revolution Gets Generational Buy-In

Adyen’s latest research shines a light on a transformative shift in consumer behavior: artificial intelligence is no longer a novelty in retail—it’s an expectation. According to the global payments platform, shoppers across all age demographics are increasingly engaging with AI-powered technologies during their buying journeys. From personalized recommendations to virtual assistants and intelligent payment systems, AI is enhancing convenience, speed, and satisfaction at every step. Remarkably, even older demographics traditionally slower to adopt new tech are warming to these innovations. Retailers investing in seamless digital experiences powered by AI appear to be winning customer trust and loyalty, signaling a new era where technology isn’t just an enhancement—it’s the foundation of modern retail experiences.

Personalization, Payments, and the AI Edge

The survey, conducted globally, found that personalization remains a major draw for consumers, with shoppers appreciating when retailers use AI to tailor suggestions and streamline product discovery. But the benefits don’t stop there: AI is also helping reduce fraud, speed up checkouts, and even support frictionless omnichannel experiences. Retailers that embrace these tools gain a competitive edge in both online and in-store environments. Adyen’s data concludes that businesses ignoring AI risk falling behind, especially as consumers grow more accustomed to the intelligence and convenience it brings to every touchpoint. As the tech becomes more accessible, AI is no longer a future-forward experiment—it’s a now-essential retail differentiator.