Adobe Unleashes a Wave of Creative AI: Top 5 Tools That Stole the Show

At Adobe MAX 2024, CNET’s expert had a hands-on preview of Adobe’s latest AI-powered creative tools—and the innovations are game-changers. Key among them is GenStudio, a comprehensive content creation platform designed for marketing teams. GenStudio leverages Adobe Firefly AI for text-to-image and text-to-template generation, enabling quick content development across campaigns.

Another standout is Project Fast Fill, an Adobe Premiere Pro feature that brings Firefly’s generative fill capabilities into video editing. With a few clicks, users can remove or replace objects in video frames non-destructively—like erasing logos or filling empty spaces—dramatically speeding up post-production.

Firefly Image 2 and Firefly Vector also impressed, with improved detail, texture, and composition for images and scalable vector graphics. Meanwhile, Project Stardust makes image editing as simple as moving and swapping objects directly within a photo, no layers or masks required.

These innovations underpin Adobe’s mission to democratize creativity. By embedding Firefly across its suite, Adobe blurs the line between design mastery and intuitive innovation. AI isn’t just accelerating workflows—it’s redefining what anyone can create.